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IDSA Announces New Executive Committee - 29th March 2016, More Kerala Government extends the deadline to file Annual Returns till 31st July 2016. FSSAI extends of time-line for obtaining FBO license / registration till 4th August 2016

What is Direct Selling ?

As the term implies, it simply means selling direct to the end-users. Direct selling is recognised as a dynamic marketing approach in the distribution of products and services directly to the consumers...

What is IDSA ?

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and...

Differences between Direct Selling and Ponzi/Pyramid Schemes

If a company is into trading of products and does not manufacture/produce the products itself, then the company should either own the trade name/mark or have exclusive rights to sell....

Members Benefits

If a company is into trading of products and does not manufacture/produce the products itself, then the company should either own the trade name/mark or have exclusive rights to sell....

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As the term implies, it simply means selling direct to the end-users. Direct selling is recognised as a dynamic marketing approach in the distribution of products and services directly to the consumers, away from the fixed retail stores. The demonstration and selling generally happens at the homes or work places of these consumers....