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What is Direct Selling?

As the term implies, it simply means selling direct to the end-users. Direct selling is recognised as a dynamic marketing approach in the distribution of products and services directly to the consumers in their homes or work

What is IDSA?

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and...

Who can become members of IDSA?

Any person, firm or company having a direct selling business in India and using Direct Sellers to market its products or services directly to...


CSR Initiative by IDSA's Member Companies
MaryKay - Your Lipstick can change the world. Click to know how. | 4Life - Foundation4Life is committed to the philanthropic needs of communities wherever 4Life conducts business around the world. Foundation4Life has partnered with SOS Children’s Village in India. More | Amway - Making a difference for children... More.