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Mr. Ajay Khanna, Country Head, Herbalife International India Pvt. Ltd is elected as the Chairman; Mr. Rajat Banerji, National Head-Corporate Affairs, Amway India Enterprises Pvt. Ltd. has been elected as Vice Chairman, Mr. Ujjwal Mukhopadhyay, Managing Director, Avon Beauty Products India Pvt. Ltd as the Treasurer and Mr. Vivek Katoch, Director- Corporate Affairs, Oriflame India Pvt. Ltd. as the new Secretary of the Association. Ms Chavi Hemanth continues as a non-elected member of the IDSA board ,Secretary General of IDSA .....more

What is Direct Selling?

As the term implies, it simply means selling direct to the end-users. Direct selling is recognised as a dynamic marketing approach in the distribution of products and services directly to the consumers in their homes or work

What is IDSA?

The Indian Direct Selling Association IDSA is an autonomous, self-regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and...

Who can become members of IDSA?

Any person, firm or company having a direct selling business in India and using Direct Sellers to market its products or services directly to...